Privacy Policy
Privacy Policy - Your Privacy Rights
Last revised: October 14, 2012
 
Parkit Markit LLC respects your privacy. When you use Parkitmarkit.com, Smorecard iPhone App or any other online products or websites that we own (our "sites") and mobile applications (our "apps"), we collect information about you and use it to facilitate and improve our services. Information about you may also be shared with other companies. For instance, companies engaged in "targeted" or "behavioral" advertising present ads that might be of interest to you based on information about your online activities. We want to be clear about how information about you may be used and what your privacy options are.
This Privacy Policy explains what information we collect, how we use it, how other companies may use it, and tracking technologies used to collect information. If we make any material changes to our privacy practices, we will post a revised Privacy Policy on this page. If you have any questions, please contact us by sending an email to info@smorecard.com or writing to Parkit Markit LLC, ATTN: Legal Department, P.O Box 220, Hinsdale, IL 60522.
 
Information we collect

Information collected automatically
:When you visit our sites and use our apps, we automatically collect and store information about your computer or mobile device and your activities. This information includes:
  • Your computer's IP address
  • Technical information about your computer or mobile device (such as type of device, web browser or operating system)
  • Your preferences and settings (time zone, language, etc.)
  • Your mobile device's geographic location (specific geographic location if you've enabled collection of that information, or general geographic location automatically)
  • The URL of the last web page you visited before coming to one of our sites
  • The stores that you visited  and results you selected
  • The ads you clicked on
  • Your profile information and list of cards you use
  • How long you visited our sites or used our apps and which services and features you used
  • For app users, the online or offline status of Your app
 
How we use your information
We use your information to provide and improve our services, customize services for you (such as by remembering your preferences), make special offers (like sweepstakes), better understand our users, diagnose and fix problems, and sell and display ads that may be relevant to you. Email addresses, mobile phone numbers, and credit card information are used only for providing you the services you requested upon creating your account.
 
Use of your information by other companies
We share user information with other companies for various reasons. What information we make available to other companies depends on the nature of our relationships with them. We generally require these other companies to keep our users' information confidential.

Service Providers: We may share all of the types of information we collect with vendors who provide services, conduct surveys, and run sweepstakes on our behalf.

Advertisers: Advertisers and advertising networks use tracking technologies to collect information about users' computers or mobile devices and their online activities (for example, web pages visited and searches made) as well as general geographic location and use that information to display targeted ads to users. We sometimes allow these ad companies to collect such information when you use our sites and apps to enable them to display targeted ads to you.

Analytics Companies: We allow analytics companies to use tracking technologies to collect information about our users' computers or mobile devices and their online activities. These companies analyze this information to help us understand how our sites and apps are being used. Certain versions of our App may have an "Opt out of Tracking" setting, which permits you to opt out of being tracked by third party analytics companies.

Aggregated Information: We may publicly disclose aggregated information about our users, such as the total number of our users and their overall demographics.

Legal Matters: We may disclose user information: in response to a legal request, such as a subpoena, court order, or government demand; to investigate or report illegal activity; or to enforce our rights or defend claims. We may also transfer your information to another company in connection with a corporate restructuring, such as a sale, merger or in the event of a bankruptcy proceeding.
 
Tracking technologies
We, as well as other companies, use tracking technologies to collect and store data about your computer or mobile device and your activities on our sites and apps.

Cookies: When you visit our sites, we place "cookies" (small text files) on your computer to recognize you. We do this to store your preferences and track your use of our sites. Ad companies place cookies on your computer to track your activities across various sites so that they can display targeted ads. Some ad companies and game developers use "flash cookies" for ads and games that use Flash media technology.

Many ad companies are members of the Network Advertising Initiative. NAI members allow users to opt out of being tracked by cookies. To opt out of cookie tracking by NAI members, you may visit http://www.networkadvertising.org/ and click on the "Consumer Opt-out" button. Companies may also be members of the Digital Advertising Alliance ("DAA") and to opt out of cookie tracking by DAA members, you may visit http://www.aboutads.info/choices/. Finally, to learn how to remove cookies, you may visit these links: deleting cookies and deleting flash cookies. By using our site and products, you give us explicit consent to place cookies and other tracking technology on your computer or mobile device.

Pixel tags: We embed pixel tags (also called web beacons or clear GIFs) on web pages, ads, and emails. These tiny, invisible graphics are used to access cookies and track user activities (such as how many times a page is viewed). We use pixel tags to measure the popularity of our features and services. Ad companies use pixel tags to measure the number of ads displayed and their performance (such as how many people clicked on an ad).

Apps: If you install one of our apps on your mobile device, your use of the app is subject to our app license agreement, http://www.smorecard.com/eula.html.

 
Information from users outside the United States
If you're outside the United States, your information will be sent to and stored in the United States, where our servers are located. By using our sites and apps, you agree to the information collection, use, and sharing practices described in this Privacy Policy.
 
CHANGES TO OUR PRIVACY POLICY
This Notice reflects our privacy policy as of October 14, 2012. We reserve the right to change, modify or amend this policy at any time. Please check our Privacy Policy periodically for changes.